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Of mouse and pen:
Levenger helps customers find their one true write
DELRAY BEACH, FL · December 5, 2006 –
Drum roll, please: you're about to discover the low-tech tool of tomorrow, a hand-held device that seems to intuit your thoughts and tap deep into how you express them. Behold the pen.
It needs no battery and never has to be recharged (only refilled). And there's still a place for a good pen amid the mouse, stylus and other digital tools of the age, according to Steve Leveen, the CEO and co-founder of Levenger.
"I'm fairly well wired electronically but I still want to capture some ideas on a note pad or 3 x 5 card, write some letters by hand, and have a handsome pen to use," he says.
True Writer: bringing added luster to the task at hand
Levenger, the upmarket retailer known for its "tools for serious readers," has recently introduced a wide assortment of writing instruments for its signature True Writer line: enough choices for the scenarios Leveen describes and then some. A medium-size and
-width pen with an unusual luster to its barrel, the pen has found favor in thousands of hands since the company introduced it in 1998.
"There are good reasons to use different kinds of pens for the different kinds of writing you do," says Leveen. Thus in the True Writer line, customers can choose the steel-nibbed fountain pen, the ballpoint or the rollerball. Each has its own way of marrying ink with paper. The fountain pen takes either a cartridge or bottled ink (Levenger brews its own); the ballpoint also runs on gel refills, noted for their richness and vibrancy of color; and the rollerball can take a fiber-tip refill, a soft felt tip that many favor for signatures.
From gold to obsidian to (somewhat) heavy metal
In addition to the original True Writers, customers can now have the pen in a golden tortoise finish, whose fountain pen has a goldplated nib, and in richly polished obsidian, which features a .7mm pencil. Obsidian is also used as the finish on the True Writer Pen Station, a simple swivel holder for a solo pen whose design harks back to bankers' desks of the 1930s. All of these pens have resin barrels.
The Metalist, which sports a lustrous metallic finish, has a barrel of solid brass. A sterling silver ballpoint is also available and has a palladium plating to prevent tarnish.
"A True Writer looks more expensive than it is," says Leveen—just the kind of trompe l'oeil that many customers appreciate.
A good fit for today's multi tasks
Also part of the True Writer line are a sketcher and a highlighter. Both have robust, comfortable barrels and one-handed clutch mechanisms for ease of use.
"It's a full wardrobe of writing instruments," says Leveen, who's partial to a blue ballpoint with a broad tip and a black rollerball with an extra-fine tip, both with matching ink. Depending on the task and possibly even the day's mood, there's bound to be a True Writer that fits.
Like almost all Levenger products, the True Writer is a Levenger design, so the exclusivity gives it added cachet. "I think that's one of the reasons the line has been so popular," says Leveen. "Everyone's handwriting is exclusively their own, and it's nice to have a pen that reflects that."
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