1. It’s an additional storefront and showcase. Experts say that a potential customer has to see or hear of your business at least three times, preferably in three different places, before they will shop. Social media may be that additional avenue to enhanced visibility and brand recognition.
2. You’ll meet your customers. Receiving real-time feedback from real users of your product or service is valuable to everyone who runs a business. You’ll know what you’re doing well, what needs improvement and what customers really want and expect.
3. It’s word of mouth on steroids. The traditional power of word-of-mouth advertising is increased exponentially on the World Wide Web. Each of your followers is now extolling the virtues of your product or service to their own hundreds (sometimes thousands) of friends and followers. The potential for new customer acquisition is virtually limitless.
4. You can target your niche. Groups, forums and those of like-minded interest naturally flock together via social media, which gives you an instant entree to the kind of targeted advertising that marketing experts only used to dream about.
5. It bumps up your search ranking. Customers need to find you quickly online, and social media can help. Top social sites consistently rank high in Google, Bing, Yahoo and other search engines.
6. You can post up-to-the-minute news. In this fast-paced world, what’s quicker than posting your latest information and updates on Twitter and Facebook to get the word out?
7. Your competitors are already using it. From huge conglomerates and multinational corporations to neighborhood mom-and-pop stores to solo freelancers, practically every type of business concern now has a visible Web presence through social media.
8. It enhances your customer relations. You’ll build trust and loyalty by communicating with your customers via social media, and you’ll create a brand image of transparency and accessibility.
9. It promotes creative marketing. Today, the tried-and-true ad or commercial doesn’t have the impact of a viral video, an engaging infographic or a compelling online contest. Using social media forces you to think outside the box to capture new customers.
10. It’s virtually free. Setting up an initial social presence on Facebook, Twitter, Pinterest and many other sites is free of charge. Maintaining and creating content does require resources, but often little more than you’re already doing marketing-wise.